I realize that “brand consultant,” which is how I refer to myself, can sound at best vague and at worst like a fake job, so here are some tangible examples of what I offer:

Branding (a.k.a. tangibly defining what brands do, who they are, and why they exist)

  • Building out brand bibles

  • Providing creative direction for campaigns

  • Coming up with memorable and witty taglines and other branded copy

Content (a.k.a. telling engaging stories about all the cool stuff brands are doing)

  • Writing website and newsletter copy that’s actually fun to read

  • Building out editorial strategies

  • Creating style guides

Marketing (a.k.a. helping brands reach their target audience and resonate with them more successfully)